It's a collection of first chapters from copywriters around the world. You submit them. We compile them into a book.
Why are you doing this?
Ever hear the cliché that every copywriter wants to be more than a copywriter? That we all have a work-in-progress novel collecting dust on our hard drives? We did too. And decided it’s time they saw the light of day.
If you sell the book, where does the money go?
All proceeds go to a Miami Ad School Toronto scholarship fund to help make other wannabe novelists' copywriting dreams come true.